Tuesday, May 11, 2010


Segmint - how to get actionable data for a personalized online experience for your customers. Anonymously process data and transactions from virtually every type of payment stream - credit cards, ACH, bill pay etc. They tag the data anonymously so they can see different lifestyle actions of their customers with key lifestyle indicators (KLIs).

With the information a bank can start to segment customers from the many streams of information that were previously inaccessible.

Now banks can look at the account balances and payments customers make online. The bank can really start targeting their banner ads on the website. It can be as subtle as showing images of tools or wedding rings as backgrounds to the banner ads.

The aim is to get personalized digital relationships with minimal hassle.

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