Staring at the home page of the website. It looks pretty enough. Though where is the demo? The challenges for customers and FIs have been talked through. The clever stuff is something about reverse auctions when customers are getting credit.
The simplicity of the form belies the complexity of the engine under the covers. Its going to be hard to convince customers that they are not just getting a bunch of adverts. Really they claim that the credit unions and banks are actively bidding for your business behind the scenes
Acquisition costs for banks is low: they only pay when they win the business
The consumer gets a better deal. I wonder if it works? Maybe the next time I go and buy a car I'll try it!
A post from the Improving It blog