Safety Pay helps banks leverage revenue stream without competing with them. Banking on Online Banking is the tagline. SafetyPay believe that online banking is the future. For most of us, online banking is already here, so I'm trying to understand what is new.
Ah, maybe I'm getting it now. This is international payments: paypal for cross border transactions in different currencies. This makes it a little more interesting. The demo shows far more than the marketing language coming from the CMO. This is really a pitch to banks to offer them this new payment opportunity. Too much marketing speak getting in the way of me understanding what she means. Why did she talk about synergistic, online community gibberish, when she could tell us what the product actually does. Interesting product and demo, too much marketing around it.
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