Tuesday, May 11, 2010

Finovate: Mint

What are your financial goals? Mint can help you figure it out and how to get there. The aim is to put an emotional aspect back into personal financial management. Perhaps this is like Zendough with different graphics. This is not so pretty, but has the Mint karma which might help.

The message: Mint knows about you and can guide you towards your goals (the dream house). With a few more emotional hooks (the photo of the dream house) to keep you engaged. Mint has built in many calculators to help guide you.

Want to take a trip? They've integrated with travel websites to pull the best prices to help drive a total cost of your trip you are trying to save for. Add a photo, and it helps to keep you motivated.

Now I can dedicate amount from the accounts that Mint knows about, helping to manage the money I have before I have it.

With meaningful educational information - what are all those realtor terms? - to help you know what is really going on.

Easy messages. Simple presentation. Got it.

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