Tuesday, January 11, 2011

Email marketing for small businesses - the trial continues

Krúpova hoľa, Low Tatras. Information tableImage via Wikipedia
Yesterday I chatted about my quest to try out email marketing for the first time. Not spam, but the idea of sending really engaging to contacts and customers about not only my products, but many things that may interest them and their businesses.

Here we are almost half way through the first week and I need to give a little more feedback. Constant Contact throws more ideas, information and educational materials at you than you can possibly consume. This is a good thing, since they lay it out in a way that allows you to understand what you can do with the service, so you can pick the way that you absorb information best. Want to just play? Your email marketing service is there, and a quick document walks you through how you can send a test email to see it in action. Want to read some more about the concepts? Pick from a range of relevant information. Want to see an online walk-through? 2pm ET will get you that (plus some other options I don't remember). Just need a little personal Q&A? Well, my friendly Constant Contact Consultant, Jon, can help me with that. I might need him to guide me a little when it comes to our next check in at the end of the week. He knows my aims and what my company offers, and I'm sure he'll have his notes in front of him when we chat next.

So far, I have to say that I'm impressed with the amount of information available, and the non-pushy service that I've been receiving. Remember, this is all part of my 60-day free trial. I'm not paying for all this yet. Obviously, its all part of a cunning sales-ploy, but who cares when you get this type of service?!

Check in tomorrow to see what progress I'm making. Later in the process, I might even sign up for a competitive service or two, just to see which one really works for me.

A post from the Improving It blog
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