Go Mobile, Global

Google is finally shouting about mobile websites. They have released GoMo and are putting on a mobile event in Alabama to start pushing businesses to convert their regular websites to a smartphone-friendly format. At Consected, we feel we need to crash the party, although we're not going to Alabama. We're not even going on the road. Read on to find out about our global party-crashing plans...

Google probably feels it can focus on mobile websites having reached a milestone with the Android platform, overtaking Apple and the iPhone as the operating system the majority of smartphones are running. They have 200,000 apps on the Android marketplace, although a large proportion of these are meaningless copies of poorly performing websites, with little or no advantage to Google in promoting their advertising. So Google has (rightly in my opinion) decided that real, mobile-friendly websites need a little helping hand. and GoMo is the way they are shouting about it - along with some expensive sponsored listings from vendors who they claim can get businesses going fast. But before you go, let's revisit why you want a mobile website and not just an app.

A mobile website helps every potential customer who wants to use a service, not just the limited number who have a phone that works with the app. Apps are great for software developers who have a contract from big corporates to build them, first on iPhone, then on Android, then maybe a Blackberry version. Apps are great for consumers playing games and using real productivity applications (think of Excel on your phone). They are completely unnecessary for the majority of mobile marketing requirements (I don't need an app to search for special offers from my favorite retailer, TalFart). And, as people are starting to find out, many apps don't work well on tablets like the iPad or Galaxy Tab, well unless you like a pokey little mobile phone sized app in the middle of your large screen, or want to pay the developer even more money.

Holsworthy Ales mobile site
A very recent new client

Having a mobile website is essential if you have a business with customers on the go. So feel free to try out some of the services that are being touted through the Google website. Please accept a little advice though -- spend some time really looking at the result. A nice menu, all the text from your website pasted blindly on the page, much of it irrelevant to a customer trying to find you on her smartphone. Everything else stacked at the bottom, as the robot creating your site didn't know what to do with it. And really very little control over the end result (pink or blue is about the choice). This is why Consected wants to crash the mobile party. A mobile website is not just a vertical version of your current website. It needs some TLC and a real person.

Here is where we crash the Google GoMo party. We will create a custom mobile website, by hand (think of an artisan mobile website) for any customer who prepays for a 12 month mobile website hosting service with us. You'll get:

• a real, working, zero effort mobile website
• a home page following the style of your current website
• a contact page with "tap to call", "tap to map", "tap to SMS", and links to your Facebook, Twitter, YouTube and LinkedIn pages
• up to three pages describing your services or products (we'll even edit the text to make it useful and concise)
• your logo in the header
• ad-free and our logo does not appear anywhere on the page
• QR codes for every page
• your own domain name linked to the site
• free access for you to login and change any part of the website you desire 

You don't have to be in Alabama to claim it. You don't even have to be in the US. The time for us to build the website by hand exceeds the value of the hosting service, making the mobile site effectively free. Free is a pretty good deal for a mobile website that looks professional, useful and something you can use to promote your business.

To join us in crashing the Google GoMo party, and claim your own mobile website, built by hand, just fill in this quick form: http://cnsd.co/5n5

A post from the Improving It blog

Let us help you improve your business today. Visit www.consected.com

Apple does little but keeps app developers busy

Apple collected a lot of tech reporters together for an event to make a big announcement. Everybody held their breath, guessing at what the next big revolutionary change would be in the mobile space. What huge leap would we see in smartphone technology? According to Mobile Marketer's Chantal Tode, this amounted to not a lot except that the Apple iOS update poses challenges to existing apps in App Store. Yes, there is an iPhone 4GS, the next version of the ever popular smartphone, but its not ground-breaking. Instead, it was time for the operating system software, the "face of the phone" to move forward.

And this represents a dilemma for many people. Unless you are desperate, you're not going to buy a 4GS, knowing that the chance is greater than ever of an iPhone 5 with a great new screen and cool new stuff being just around the corner. If you are the owner of the iPhone 3 (like me), with a device that is running slower and crashing more than ever, will you even have access to the new iOS upgrade to hopefully fix some of your issues introduced by Apple's previous update? That could give your phone a few months more life (hopefully not screw it up even more), perhaps putting you in the running for an iPhone 5 (not me, I'm going to try Android next time).

And for app developers, the guys and girls building all the apps you find in the App Store, the 200 new features that could help some apps work better, break others, and finally completely replace others still, make for a busy time. The iOS software is tired, it need some TLC to make it more desirable, and hopefully add some of the missing essential business features (rich text emails for example). It needs to allow me to get notified of things that are going on with less pop ups. But any major change to an operating system represents a challenge for developers. In testing, in new development to benefit from new features, in quick fixes and late nights.

Of course, if you don't want to have to worry if your business's mobile app will work on iPhone 4GS, 5, Android, Windows Mobile, etc, etc, then it is worth considering developing using open standards like HTML5. Otherwise known as good old "web development". With some work, a mobile optimized website can avoid the constant arms race against for each vendor you want to support, giving you a consistent, easy to use and highly functional mobile website or app.

Thanks Apple, I won't hold my breath until your next big smartphone breakthrough. Mobile web optimized apps are already on their way, and companies like Consected are making them more about configuration and self-contained solutions, and less about development.

A post from the Improving It blog

Let us help you improve your business today. Visit www.consected.com

Why bother with DIY BPM?

Companies that have tried improving their business processes, either through manual improvements or software BPM solutions, know that the DIY approach can be a big time-suck. So why bother? Everybody looks at the return on investment in projects based on hard costs, and the costs with in-house software are never small. But few people look at the costs on your time, the business person who desperately wants things to change, but can not spare the time to think about things deeply enough to make the changes useful rather than plain damaging.

I've been chatting with Ian Lever at Forward Look about alternatives to IT-centric BPM tools for business improvement. To steal one of his thoughts: why would you invest in building a leave/vacation request process, a travel expense process or a time sheet system using internal IT and business users, when there are a hundred low cost, ready made alternatives out there already? For many large companies, it seems easier to call the ERP vendor and have them enable the module and customize it to your needs (for tens of thousands of consulting and licensing costs), rather than suffer the indignity of going online and signing up for an easy to use system that doesn't really integrate  (but doesn't need to) to your ERP. Burn some IT budget and get something in six months, that's the only way to go for many locked in by their IT department. For the rest of us, where that one project spend like this would exceed the annual IT budget, build versus buy becomes a big question. Doing it yourself is not always the cheapest way to achieve the goals, and unless you are really handy with the tools it is rarely going to achieve the highest quality result.

For this reason, software as a service (SaaS) vendors exist to deliver solutions for what you need. This isn't like the BPM vendors and their 'templates'. This is real running solutions, ready to go. For this reason, Consected will be announcing some new Instant Apps. Look out for these new, free and low-cost apps at Consected Instant Apps.

"Great!", you say, "but nobody does what I want, my way". Well, if you really have faced that problem with the lack of appropriate SaaS solutions for you specific business need, add a comment below or contact me (select 'customer service', since I'm not in sales mode), and share your ideas, wishes or gripes with me. A problem shared... 

A post from the Improving It blog

Let us help you improve your business today. Visit www.consected.com