For a real example, to see how easily manipulated Twitter is for example, take a look at Edelman's Tweetlevel, a service that tries to demonstrate the value of social-media, by creating metrics their PR professionals probably work to enhance for their clients. I have no idea what an Edelman sales-pitch is like, but I can imagine it is starting to revolve around selling how great their Tweetlevel numbers are for 'representative' clients. Even more amusing will be the game that other PR agencies will play with it. Imagine agency X walks in to Edelman's own clients and shows directly in Tweetlevel how much better the client could be doing if they moved to work with agency X.
Oh and for the sake of transparency, my Twitter names (yes I have a semi-professional one and a company one) rate quite awfully. No excuses, except that I find it hard to actually engage with people on a meaningful level and get my work done without a paid resource to help, which would really defeat the object of engaging with people in a sincere way.
It seems that I am happier spending half and hour a day writing some lengthy, sometimes original drivel on this blog, than half an hour total distracting myself every ten minutes to type 140 characters and point to a website that I found only for the purpose of manipulating my Twitter follower count. And if you occasionally enjoy what you read here, that makes it all worthwhile.
For another perspective, take a read of William Gibson's "Idoru", amazingly published in 1996. Gibson gives a high-energy and insightful view of how the Net becomes overwhelmed with corporate interests and legislation, and a dark-net called the Walled City springs up to allow people (by invitation only) to live and express themselves in a meaningful way, outside the grasp of corporate manipulation.
Yes - this blog is attached to a company website, but the thoughts expressed here are my own. Since the product you may buy from the website is also representative of my thinking, that seems to be the fairest marketing you can hope to get.
A post from the Improving It blog
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