tag:blogger.com,1999:blog-29020225.post5342358465410541272..comments2023-11-08T08:32:41.971-05:00Comments on Improving It: Loyalty for financial productsPhil Ayreshttp://www.blogger.com/profile/14708790980510403134noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-29020225.post-6419285340323164292008-03-28T06:10:00.000-04:002008-03-28T06:10:00.000-04:00Each individual has many dreams in life of having ...Each individual has many dreams in life of having a home theatre system, a personal computer or a long holiday free from all tensions but for all these dreams to get fulfilled money is required and in case of penniless these dreams are shattered. But the good news is that these dreams can be real by opting for <A HREF="http://www.financialservicesadvice.blogspot.com/" REL="nofollow">personal loans</A>.Pawan Kumar Singhhttps://www.blogger.com/profile/00407082249413805375noreply@blogger.comtag:blogger.com,1999:blog-29020225.post-88514442888040293422008-01-14T23:24:00.000-05:002008-01-14T23:24:00.000-05:00Steve,You've hit upon some great points here. Your...Steve,<BR/><BR/>You've hit upon some great points here. Your bank really does know a lot about you and rarely do they use it to serve you better or even offer you more personalized offers. Certainly they need to take a little care not to share your information in the process, though its hard to tell how limiting the GLB Act is in the US, compared to international privacy legislation. Another feature of a well designed compliance program, I'm sure.<BR/><BR/>In the meantime I'm sure that your bank will be very happy with your money until your kids hit college age though!<BR/><BR/>Thanks for the comment (when are you going to start blogging?)<BR/><BR/>PhilPhil Ayreshttps://www.blogger.com/profile/14708790980510403134noreply@blogger.comtag:blogger.com,1999:blog-29020225.post-18803363997569921602008-01-14T23:00:00.000-05:002008-01-14T23:00:00.000-05:00Phil,Great blog. It occurs to me that Airlines and...Phil,<BR/><BR/>Great blog. It occurs to me that Airlines and Hotels need loyalty programs to learn things about their customers that Financial Services should better understand. <BR/><BR/>By this I mean that American Airlines knows that in response to certain promotions, I will purchase a ticket. They don't know what else I'll buy that same day unless I choose to book a rental car through their site. My bank, however, knows that I bought the ticket, that I stayed in a hotel, that I made a mortgage payment, and am saving money for three kids to go to University. <BR/><BR/>So the opportunity for Financial Services to leverage comprehansive information about me to deliver better customer service should allow them to eclipse the value of a loyalty program. Sure, I want free flights now and again but more importantly I want goo dcustomer service across all my financial services products. And, if you can discern what I like from what I've bought and that into which I've invested, then intelligently offer me the opportunity to buy more of what I like and invest more wisely, etc.<BR/><BR/>Financial services have so much information potentially available to them, but not yet crossing into the right silos to give them the chance to truly develop the kind of customer loyalty they want.<BR/><BR/>Again, great post!<BR/><BR/>SteveAnonymousnoreply@blogger.com